MIAMI 2021
Last week, we called all talented florists in Miami to be part of our unique contest, Dare to Bloom! The main challenge? Be as creative and innovative with the design of an arrangement with our LULU PRESERVED ROSES!
Between beautiful products, the amazing setting at Field of Flowers, and very talented competitors, we spent the night enjoying. Our event was such a fun and pleasant adventure, filled with a lot of creativity. We hope to meet in the future once more to make the floral industry BLOOM even more!
DARE TO BLOOM
Ecuadorian Talent Shines at Naranjo Roses
At the Naranjo Roses stand, visitors from all over the floral world were captivated by the stunning displays created by the five designers. For three consecutive days, their floral mannequins were on full display for buyers, suppliers, and customers alike. Each florist was tasked with the unique challenge of integrating Lulu’s preserved roses into high-fashion couture pieces, combining the natural beauty of the flowers with the modernity of fashion.
THE CONTEST
Each florist presented a unique vision for the competition, showcasing their designs:
Christian Pila
“The sensual woman, wrapped in fashion and surrounded by roses, embodies natural beauty.”
Gabo de las Flores
“In the shadows, color becomes the language of the impossible, a floral drama.”
Gabriela Vallejo
“A floral hero bringing hope, planting the dream of a better world with each bloom.”
Janeth Falconi
“Flora, Goddess of Flowers, cloaks the earth in an eternal veil of color and fragrance.”
Fanny Guerrero
“The coastal Montuvio: Romantic, hardworking, and brave, daring to bloom.”
THE FASHION SHOW
The fashion show took place at The Treehouse on October 9th, where contestants recreated the designs they had displayed on the mannequins. The esteemed panel of judges evaluated the florists based on five criteria: originality, beauty, technique, balance, and proportion.
1
2
3
4
5
1
Anu Peri
2
Yadira Enríquez
3
Antoine Almeida
4
Isa Avilés
5
Aire Reenumägi
The jury featured top industry professionals, including:
Antoine from Antoine Clothing, a luxury Ecuadorian fashion brand known for its exclusive couture pieces seen on red carpets and international events. Antoine brought his creative expertise and critical eye to the competition.
Isa Avilés, director and founder of AMO Ecuador SAS, has been a vital figure in Ecuador’s fashion community since 2003, with a deep passion for mentoring and connecting fashion brands through her extensive experience in public relations and networking.
Aire Reenumägi, a passionate floral artist whose life revolves around flowers. Aire has competed in numerous competitions and is always seeking new floral challenges.
Anu Peri, a nature enthusiast and floral designer who has worked across the world, bringing her expertise and love for summer flowers to this competition.
The event culminated in an unforgettable fashion show filled with laughter, beauty, and the spirit of floral creativity.
After a breathtaking competition, Cristian Pila was crowned the winner, with Janeth Falconi taking second place, and Gabriela Vallejo securing third.
We extend our heartfelt thanks to everyone who made Dare to Bloom Ecuador a success, and we look forward to seeing how Ecuadorian florists continue to bloom on the world stage.
